Elon Musk recently hinted that Tesla might design a version of the Cybertruck specifically for markets outside of North America, aiming to meet demand in other regions.
The Cybertruck made its debut in the U.S. in 2023, with the first deliveries starting in November. While the futuristic pickup has been showcased in places like Asia and Europe, Tesla hasn’t confirmed any solid plans to launch the vehicle in those regions.
A common concern is the size of the Cybertruck and how it would fit on the narrow streets typically found in Europe and parts of Asia.
In December, Tesla’s VP of Vehicle Engineering, Lars Moravy, explained to TopGear why the current Cybertruck won’t be sold in Europe. He mentioned that the pickup truck market is much larger in the U.S. and pointed out that European safety regulations require specific design changes, like a 3.2-millimeter rounding on parts that stick out. This isn’t possible with the Cybertruck’s 1.4-millimeter stainless steel frame.
This raises the question: how will Tesla meet the potential demand for the Cybertruck in Europe and Asia? It seems the company might need to create a smaller version or a completely new vehicle that keeps the bold Cybertruck design but better suits these markets.
Elon Musk himself agreed that a different approach would be needed to bring the Cybertruck to these regions.
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— Elon Musk (@elonmusk) September 8, 2024
Although Tesla is focusing on ramping up Cybertruck production in the U.S. at Gigafactory Texas, where it has faced some early production challenges, demand outside North America is clear. For instance, reports suggest that someone in Germany registered a Cybertruck. While this truck wasn’t sold directly by Tesla, it was likely imported by a private buyer who managed to bring the vehicle across the Atlantic.
As Tesla continues to scale production, it will be interesting to see if the company develops a version of the Cybertruck specifically tailored for international markets.